A New Era of Enrollment Marketing for Charter Schools: Introducing HubSpot + Conversion Tracking
We’re thrilled to introduce two new tools designed to help charter schools reach, engage, and enroll more families with confidence: HubSpot Integration and Conversion Tracking.
With these features, Avela brings powerful enrollment marketing and analytics directly into your workflow. Imagine seeing exactly which ads, emails, and posts inspired families to start an application, syncing those insights to HubSpot in real time, and using that data to build smarter campaigns that convert curiosity into enrollments.
Whether you’re looking to grow your applicant pool, re-engage interested families, or simply understand what’s working, Avela’s marketing tools make it easier than ever to measure, optimize, and personalize your outreach—no extra tech stack required.
Introducing HubSpot + Conversion Tracking for Clearer Insights and Smarter Outreach
We’ve teamed up with HubSpot so your applicant and family data can flow directly into your marketing and communication tools—and we’ve added simple Conversion Tracking (Meta + Google Analytics 4) so you can measure what’s working and re-engage interested families.
What’s New
Avela to HubSpot integration: Keep contacts and activity in sync so your team can run email, text, and ad campaigns from HubSpot with up-to-date info from Avela—no CSVs, no manual work.
Easy Conversion Tracking for Meta and Google: Just input your existing Meta Pixel ID or GA4 Measurement IDs and Avela will forward conversion events for the critical events in the application lifecycle (Account Creation, Application Submission, and Offer Acceptance) enabling you to identify the campaigns that truly drive enrollment instead of just clicks.
How It Works
Connect HubSpot. Authorize your HubSpot account; Avela creates and updates contacts automatically so communication and automation run off the same source of truth.
Add your pixels. Paste your Meta Pixel ID and GA4 Measurement IDs; Avela will automatically forward conversion events for the critical steps in the application process.
Launch and learn. Use HubSpot to send campaigns, then analyze pixel and analytics data to see which channels drive applications—and retarget families who showed interest.
Why It Matters For Charter Schools
Better attribution: See which emails, posts, or ads actually led to submitted applications.
Smarter retargeting: Re-engage families who viewed digital ads using lookalike and custom audiences.
Fewer manual steps: Data syncs to HubSpot automatically, reducing spreadsheet wrangling and saving staff time.
Future-ready measurement: GA4 and Meta Pixel together give you powerful spend optimization, making ads much more cost effective by knowing who clicked on an ad and who took the desired action – i.e., submitted an application.
Get Started
Interested in learning more and seeing how enrollment marketing in Avela can help your school grow?
Schedule a demo today and discover how easy it is to connect your outreach, track results, and turn family interest into enrollment.
