Case Study: Midland ISD Creates Family-Friendly Enrollment and Reduces Administrative Burden with Avela

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Midland Independent School District, serving approximately 29,000 students across 40 schools in Texas, had long supported choice programs, magnets, and transfers. But a legacy, custom-built enrollment system made it increasingly difficult to manage applications, lotteries, and communications, creating frustration for families and significant operational strain for staff.

By partnering with Avela, Midland ISD modernized its enrollment platform to better support families while dramatically simplifying district and campus workflows.

The impact so far has been significant:

• A simpler, more intuitive application experience reduced login issues, duplicate accounts, and parent frustration

• Bulk actions and automated workflows eliminated time-consuming manual processes

• Campus-level verification reduced central-office bottlenecks and email back-and-forth

• Greater flexibility allowed staff to update applications without costly custom development

• A more reliable system enabled every family to receive a clear “yes or no” outcome at the end of enrollment windows

From replacing a fragile legacy system to creating a more transparent, family-friendly enrollment experience, Midland ISD’s story highlights how the right technology can reduce administrative burden while setting the stage for stronger family engagement.

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